The Cortez is turning 45.
Growing up in the '90s in Venice, Ca., Cortez' were known to be rocked by only the 'Cholo's'. They were a part of the way they dressed, a part of the culture. Different crews had different colors representing the city they were from.
Having that define the Nike Cortez at an early age, I never tried to rock any because being a young Mexican girl, I didn't want to be labeled as a "chola". Nike has always been my go to brand but even then, I still never gave the Cortez a chance.
It wasn't up until last year, when Nike LA gifted me my first pair of Cortez', the Latino Heritage Month pair. I was REALLY iffy about them at first, but that all changed as soon as I slipped them on. Cortez' are SO underestimated when it comes to both comfort and style.
The way I used to see and think of Cortez' totally changed now. I see them as a shoe that has a lot of history behind them, represents the culture I grew up in and a classic shoe that has gone a long way and earned its place and respect in the sneaker world. Before, only a few wore Cortez' proudly and today, everyone can wear Cortez' in their own unique way. You can dress them up or dress them down, the choice is yours. It all depends on how YOU rock them. No, you don't have to wear Cortez with Dickies and a plaid button up.
Nike started my love for the Cortez when they sent me my first pair last year, just like they started my love for running August 2015 and my love for ALL sneakers period in the early 2000s. Shout out to Nike for having my back throughout the years!
45 years later, the Cortez is back on the streets, but this time, with your own personal twist to them.
*Disclaimer* Although the sneakers were gifted to me by Nike, my thoughts and opinions are my own. This is not a sponsored post.