Adidas x Parley joined forces to take on the problem of marine plastic pollution.
With the launch of the FW18 Ultraboost Parley, Adidas continues to celebrate the collaboration with Parley with their global initiative, Run for the Oceans, fighting for a common goal.
The #Ultraboost Parley LTD saved approximately 11 plastic bottles from the possibility of entering our oceans and it doesn't stop there. From now until July 8th, adidas will match every kilometer tracked on the runtastic app with $1 for the Parley Ocean Program (up to $1 mil.)
An event was also held in Los Angeles to celebrate the launch of this awesome campaign with a 5k run followed by a Anderson .Paak live performance.
Together, we can all take on and do our part to help stop the problem of marine plastic pollution. A little goes a long way.
I was also a part of this campaign and below you can catch the campaign video:
Thank you adidas x Parley for making a difference towards our future!
xo, DIANA KAREN
*Disclaimer* Although I was monetarily compensated for the photoshoot for the campaign, my thoughts and opinions are my own. This is not a sponsored post.